Formed in 1965, today the Association Guadeloupéenne pour le Planning Familial (AGPF), also known as La Maternite Consciente, oversees maternal and child welfare, and manages immunization, sexually transmitted infections (STIs) and HIV/AIDS programmes. It also monitors other work and needs related to sexual and reproductive health (SRH). It operates 5 clinics, which provide contraceptive services, emergency contraception, pregnancy tests, pap smears, STI screening and pre- and post-abortion counselling.
AGPF also delivers outreach educational services on contraception and SRH in Creole, to promote the use of clinical services, particularly among migrants from neighbouring islands such as Dominca, Haiti and St.Lucia, who frequently wish to use SRH services but are unable to pay.

The organization has been an affiliate member of IPPF through The Caribbean Family Planning Affiliation (CFPA) for many years, and became a full Member Association in November 2022.