Info-craft: A video-game on abortion access

Infocraft is the first educational video game in Mexico designed to fight misinformation about abortion with medication, especially misoprostol. Developed by Mexfam, IPPF ACRO Member Association in Mexico, in collaboration with SocialTIC, with support from Idea and Planned Parenthood Global, this innovative tool shows how technology can be a powerful ally to share safe information regarding abortion procedures.

Starring a little frog and her owl friend, Infocraft takes players through a journey of discovery, decision-making, and mini-games based on real-life testimonies. With a supportive, non-judgmental approach, the game offers clear, accessible information about abortion, opening space for respectful conversations with young people who are searching for answers. 

“It’s a way to speak to those who use TikToks, video games, and social media,” said Daniel Martínez García, Youth Officer at Mexfam. The project reflects Mexfam’s commitment to adapting to current challenges and reaching young people through the channels and formats they use every day. 

The story takes the player along with Frog, who will get support from her friend Owl. Together, they overcome misinformation and ill-willed encounters, until they make their way to a safe and self-managed abortion. Infocraft doesn’t just share facts; it sends a powerful message: doubts can be addressed, support is available, and comprehensive sexuality education can be delivered in friendly, safe, and stigma-free ways. 

At the official launch, Daphne Cuevas Ortiz, Secretary for Women’s Affairs of Mexico City, emphasized: “No other right has been so passionately and creatively defended by civil society as the right to choose.” 

Infocraft is now available online at www.infocraft.games, offering an empathetic, educational, and innovative resource for anyone navigating important decisions about their sexual and reproductive health.